Points of Interest

A couple of interesting items popped into my inbox last week - the first from Seth Godin's blog (if you haven't subscribed, I really encourage it).  He has posted a mini e-book about placebos and the placebo effect.  We normally associate this with medicine, but his perspective is for marketing.  A very interesting read, and holds two points for me:

 

• What we believe (or are led to believe) is incredibly powerful
• Because of this power and its positive potential, where we can apply it ethically and openly, we should

 

It's worth reading a couple of times. 

The other item came from Harvard Business Review, and had to do with musical groups, and whether you actually had to listen to them to judge their quality.  Essentially, if you took videos of musical groups at a competion and had one set of people just watch the video, and the other just listen to the audio, the audio group was less likely to be able to predict the winner of the competition.  It turns out that looks matter, even in music.

Batch 2 (arancello) has been bottled.  Batch 3 (limoncello using Onyx 111) has been started.  Batch 1 is knock-your-socks-off good.